Rose Free Valentine’s Day

St. Valentine has arrived

Lovely aluminium hearts

Hearts and candle holders

Lovely cerise, black glass and stunning aluminium vases

Red gerbera arrangement in black heart container £15

Cerise gerbera arrangement in lovely aluminium wave container £18

First 10 people to order a rose free bouquet at Valentines receive a free box of chocolates and gift card,

Men be warned, you will need to use a little imagination on the 14th February if you want to impress your sweetheart. According to new research, 92% of women do not like to receive roses on Valentine’s Day, and in particular those coloured red, thinking them tacky and unimaginative.

The survey we commisioned found that women preferred flowers that had either a hidden meaning or a lovely scent in preference to the more traditionally romantic roses. Top of the list was the lily meaning youthful love and purity, followed by tulips and gerberas.

In response to the research, we have taken the unusual step of banning roses from our shop this Valentine’s Day declaring it a rose free zone. Instead, our helpful staff will be encouraging men to think more creatively using the hidden meaning of flowers to create a romantic bouquet for their loved ones.

Furthermore, in a bid to encourage a little romance at very little cost, we will be encouraging men to pick up one of our I.O.U. cards which will entitle their loved one to ‘breakfast in bed’, ‘a long uninterrupted soak in the bath’, ‘a lie in on Saturday and Sunday, or ‘the chance to go shopping without the kids’.

Lesley Adams owner of Simply Flowers explains, “Money is very tight this year, so we wanted to think of a way in which we could help our customers make the most of Valentine’s Day without breaking the bank. Spending money on a lovely bouquet is the perfect romantic gesture but not if your wife or girlfriend thinks that the flowers are tacky.

“Women prefer their loved ones to have given a little thought to what they are buying – this says far more than just throwing money at the ‘problem’. Creating a personalised bouquet and presenting one of the I.O.U. cards demonstrates that their partner has taken their feelings into consideration and that makes a woman very happy without needing to spend a fortune.

“To help a little more we are also offering the first ten people to place an order for a rose free Valentine’s Day bouquet the chance to receive a free box of Thorntons chocolates as well as a free card from Fawcetts Cards and Gifts. So really with all this help available there is no excuse for men to get it wrong this year.”

500 women across Yorkshire were surveyed as part of this research initiative.

The flowers women prefer and their meanings:
Lily Youthful love, purity 20%
Tulip Romance, love and passion 17%
Gerbera Happiness and cheerfulness 13%
Exotics (?) Excitement 11%
Chrysanthemum With love 10%
Carnation Devoted love 9%
Sunflowers Adoration 6%
Lisianthus Calming 6%
Freesias Innocence, trust and friendship 5%
Alstromeria Good fortune 3%

Women who like to receive roses on Valentine’s Day

No 92%
Not Bothered 6%
Yes 2%

12 beautiful red tulips in a glass vase £15

12 lovely pink tulips in a glass vase £15

Don't forget to pick up an I.O.U. card